Lego Movie: Target Audience

LO: To identify the target audience using demographics & psychographics

Demographics: relating to the structure of populations.

Psychographics:

Target Audience for Lego Movie

The movie targets a family audience

• Young kids who play with Lego.
• Parents who played with it when they were young too.
• Young adult cinema-goers.

The film appeals for both genders because of the characters in the film. The genres in the film, western, sci-fi & action which stereotypically appeal to men and theres romance and drama within the film which would appeal to females. 

Audience Profile 

Demographics

Age/Gender

• The age for the audience in this movie is families. Parents, Grandparents, Children. The gender can be for both because there are different genres in the film which stereotypically appeal to that gender. 

Race

• The movie is most likely for white people. Not much representation of different races or cultures, just stereotypes. 

Location

• The location would be mainly for America, The UK, Denmark & Australia however it was played worldwide

Social Class

• The Lego Movie is for mainstream. 

Psychographics

Personality

• People who like Action, Romance, Sci-Fi, Western, Comedy films

Values

• It is for traditional people since it doesn't show much other than what is traditional: Man/Women in love, Man saving the day. 

Attitude

• The persons attitude would be positive looking for an uplifting movie.

Interests

• 
  

LifeStyles

• It shows people from the Western America, emos/goth, the average guy.

Psychographic Categories