The Lego Movie: Marketing

LO: To explore marketing and promotion of The Lego Movie; to link the methods to the target audience.

SYNERGY: Synergy is the simultaneous (at the same time) release of different products to boost both.

Ways of marketing and promoting a film:

• Posters
• Trailers
• Social Media
• Teaser Trailer
• Teaser Posters 
• Theatrical Trailer
• Theatrical Poster
• Merchandise 
• Computer Games
•  Toys
• Fast Food - Happy Meals
• Billboards 
• Sides of Buses
• Website
• School Supplies 
• Collectibles 
• Sticker & Activity Books
• Events
• Premieres

Promotions:

• Each week in January 2014, a new character poster was released.
• Lego stores scheduled linked events
• Free accessory packs were available in stores after building creative models in store.
• Video games released on 4th February
• On 7th February, McDonalds released collectible 3D cups with happy meals 
• A website enabled fans to make lego versions of themselves.  

Horizontal 

• The parent company owns multiple companies at the same time stage of the film industry. A smaller company owned by the parent is a subsidiary. 

Vertical

• The parent company owns multiple companies across different stages of the film industry