Radio 1 Live Lounge Case Studies

Radio 1 Live Lounge

• It was released in October 16th 2006
• They launched it because 
• The target audience is 12-29 year olds.
• It is a collection of live tracks played on Jo Whiley's radio show, consisting of covers and the bands own songs.
• You can listen to it BBC, Iplayer, Deezer

Harry Styles:

• X-Factor 2010
• One Direction
• Born 1994
• British
• Teenage Girls
• British Audience 
• X Factor fans (mainstream audience appeal)

Fleetwood Mac:

• British/USA rock band
• Formed 1967
• Males/Females aged 40 +
• Rock fans
• Some younger fans because a song was featured on Guardians Of The Galaxy 2 soundtrack. 

Explain how and why producers of radio programmes target different audiences. Refer to Radio 1 Live Lounge to support your answer.

There are many reasons why producers of radio programmes target different audiences. I will refer to Radio 1 live lounge in my answer.

The amount of people who listen to the radio and radio 1 are starting to drop, the producers have to rise the listeners and viewers of their radio station to main stream and young audiences when more people start to listen to their music via phones and not radios anymore. The producers would start to release their live lounge music online for viewers to watch rising the watchers and listeners.

Using a well known artist like Harry Styles singing a older song 'The Chain' by Fleetwood Mac this choice was very clever from the producers for it brings two generations together and older and younger generation. The views would rise for its two generations of people watching.