1960s Political Segmentation

Q1) Which paper did working class Labour supporters read?

• The Mirror

Q2) Which newspaper did working class Conservative supporters buy?

• The Daily Express

Q3) Which newspaper did the social elite read?

• The Times

Q4) Which newspaper did middle class Conservative supporters by?

• The Daily Telegraph

Q5) Which newspaper did middle class Labour/Liberal supporters buy?

• The Guardian 

Q6) How does this differer in 2010?

• There is less sense of loyalty to political parties or an identity based on class, so we are better served by online media than printed paper.