Andrew's Goodwins music video theory

Stage 1 -

• A relationship between the lyrics and visuals which illustrate, amply, or contradict the lyrics 

Stage 2 -

• Seeing the sounds - the relationship between the music (not the lyrics) and the visuals, which amplify or contradict the music.

Stage 3 -

• Genre - related style and iconography present

Stage 4 -

• Multiple close ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image

Voyeurisim (keyword)

• Where in the video are they trying to show you that the artist or someone in it is good looking/attractive 
• And encouraging you to see their desirable qualities

Stage 6 -

• Intertextual references to other media texts may be present, especially in humorous videos
• Not uncommon to recognise either the visuals or lyrics of a song to be a direct reference to another media text 
• This is used to engage audiences and provide them gratification if they recognise them
• Use of famous actors, models, or videos mimicking films or televisions.