Music Video Theory

Music videos are compromised of three types of image

• Performance clips - simple and direct
• Conceptual clips - 

Further broken down into

• Narrative
• Artistic 

In the majority of videos they are combined.

Performance Clips:

A performance clip is a video that shows the vocalists in one or more settings, such as the recording studio or on non-stage at a concert.

Narrative Clip:

A narrative clip contains a visual story that is easy to follow.  A pure narrative clip contains no lip-synchronised singing.
The story is an idea, a concept, hence conceptual.
The narrative usually relates to the song in someway, albeit subtle at times

Artistic Clips:

Music videos use artistic elements to enhance the overall piece. Some video are purely artistic since they show sequences with no obvious narrative and no singing. They can be described as artistic since they purposefully manipulate images but don't tell any sort of story. Purely artistic videos are more common in electronic or experimental videos.

Combining three elements:

Performance
Narrative 
Artistic

Artistic Performance Video:

A performance video which is heavily artistic.

• Represented as royal, wealthy - placed on the top of the stairs.
• Filmed in a low angle showing their power.
• Art Gallery, prestigious
• The shots used show them as powerful
•