Music Video

The study of music videos cover the influence of social/cultural contexts and two areas of the theatrical framework - media language and representation - plus the following two specific topics from media audiences.

• the way in which audiences may interpret the same media products very differently and how these differences may reflect both social and individual differences.
• the way in which people's media practises are connected to their identity, including their senses of actual and desired self. 

Set music videos -

• Wheatus - Narrative and performance 
• Avril Lavigne - Performance and some narrative 

Media Language in set videos

• Camerawork - e.g. distinctive shots/camera movement, handheld v controlled, monochrome v colour.
• Editing - e.g. editing pace, effects, distinctive, juxtapositions 
• Mise-en-scéne - e.g. use of setting/location, lighting, costume, performance 
• Soundtrack - use of diegetic sound or silence
• Narrative - e.g. montage or linear narrative, Proppian heroes or villains 
• how the media language portrays aspects of reality, presents a point of view, and represents the world to create a message and values - e.g. what is celebrated or criticised by the media language