Coursework

 LO: To explore possible tasks and research similar products                   Monday 7th September 2020

Wednesday 16th September 2020

Research

LO: 

• 
• The masthead is white. It stands out against the more natural background.
• All higher case letters, maybe to signify the magazine to be targeted to people past the age of 18.
• The classic font of 'vogue' is very professional and well known  
• The main image is suitable to the background and vibe of the summer season.
• The dress is brightly coloured that connotes warmth with temperature (summer) 
• The dress itself is very summer style
• The colours are bright but natural = summer, warmth 
• Used a long shot, professional, high production, budget.
• Audience would be around 20-40 or even older
• The colours signify summer, warmth and heat.
• The text is laid out all around the sides of the page, in more of the neutral colours allowing the white text to stand out. 

Monday 21st September 2020

• Main image is a close up
• The smaller photos to the side are medium shots
• The text is laid out in a bunch of paragraphs, the smaller side photos are laid to the right of the text and the main image takes up an entire page.
• Colours used in the side photos are monochrome (black and white), this contrasts the main image which is in colour. 
• The photos represent her as a natural beauty, the natural makeup. However the red lips connote a sinister and mysterious side to her.
• The production is high, the photos are very professional, the layout is very professional

Wednesday 30th September 2020

Magazine Masthead

Magazine Mockup

Target Audience 

LO: To research our target audience to enable successful targeting 

Age - 14-18 year olds

Gender - Male and female

Race - For all races

Family - Traditional family

Level of eduction - Still in secondary school 

What would they think of school? - Would not enjoy it but doesn't rebel against it

Hobbies - Photography, fashion

Urban or rural - Urban

Favourite subject - Textiles, photography

What is important to them - Fitting in, being fashionable

How would they socialise - Online, at school, out town

How would their friends describe them - Fashionable, funny, relaxed

How would they feel about fashion - Important for them so they can look presentable and smart.

Monday 5th October 2020

DIRT

4 - Initial planning work ideas answered

6 - Layout of DPS 

Name - Chic Weekly

Tagline - all sides of fashion

Sub Genre - Teen

Representation -

House Style - Cooperplate

Colour Pallet - Bright summer colours 

Cover Image Ideas - 

Possible Cover Lines - 

Info -

Wednesday 7th October 2020

1. Start putting together your front cover & DPS on Photoshop/Illustrator 
2. Plan photoshoots (5 images)
3. Pinterest board showing photoshoot/design ideas - 07/10/20
4. Write articles for DPS
5. Masthead - 07/10/20
   

Masthead

Wednesday 14th October 2020

Photoshoot Planning

LO: To create content that meets the set briefs by creating meaning for an audience of 14-18 year olds.

Image 1 - 

• Garden
• During the half term 
• Sunny, mid day
• My sister
• Near the pond
• Summery dress
• Medium long shot

Image 2 -

• Field
• Half term
• Me
• Sunset, evening 
• Use / laying on the grass
• Light jeans, white t shirt (tucked in), vans shoes
• Long high angle shot 

Image 3 -

• In the garden
• Half term
• My sister
• Mid day, sunshine
• Flower, trees
• Light makeup 
• Close up - eye level shot

Image 4 -

• At the park 
• Me
• Sunshine, mid day
• Use the swings
• Jumper, jeans - tucked in
• Medium low angle shot

Image 5 -

• At the park
• Half term
• Sister
• Sunshine - mid day
• Use the slide
• Dungarees - denim
• Long low angle shot 

Monday 19th October 2020

Wednesday 4th November 2020

Statement of Intent

Main Article 

Monday 23rd November 2020

Mock DIRT

Q1: Ofcom - Regulator 

Q2:  Avril Lavigne - Sk8ter Boy & Wheatus - Teenage Dirtbag 

Media language :

• Narrative (story)
• Mise-en-scene (costumes and setting)
• Camera work
• Editing
• Soundtrack 

 Differences - explain and give an example 

Music videos can use media language to differ from each other, such as mise-en-scene where one music video could include outfits that fit a school setting and the other would include outfits that fit a more tropical setting.

In my examples Teenage Dirtbag and Sk8ter Boy both use media language such as camera work to differ from each other. In Teenage Dirtbag the camera work is more professional and camera work that looks similar to the way movies are shot whereas in Sk8ter Boy the camera work usually is hand held or quick paced and not very professional as this suits what the videos want to show and work well with the story they're telling.

Q3: 

• How target - methods
• Why - Advertisers or public service 
• E.g. Live Lounge

Radio producers target different audiences through the content of their radio programming, local radio stations are only available on FM in the local areas although some can be accessed through an online presence. Local radio targets a specific audience though their coverage of local events, weather, advertising, local musicians.

Radio producers target specific audiences through their use of style and genre of a radio programme. This can be seen in Radio 1's Live Lounge which uses an acoustic style to attract their audience along with a younger presenter to attract a younger audience. This can be seen in Harry Style's performance where he appeared and performed a current hit to attract a younger audience then he performed a older hit by Fleetwood Mac to attract a wider audience especially when performed in an acoustic style.

Q4: 

• Talk about an aspect that creates representation - image, colour, setting?
• What representation is created?
• What does this suggest to the audience?

On the cover of MOJO magazine we can see that the image is 

Q5: 

Similar elements of media language 

Different elements of media language 

Use examples for each

State whether they are similar or different because of genre conventions or music type. Do they reflect magazine conventions or music conventions? Use examples for each

Wednesday 25th November 2020

Mock DIRT - Lego Movie

Q6: BBFC - age rates films in the UK. 

   'Games Rating Authority' or 'The video Standards Council' - ages rates video games in the UK.

Q7:

- Likely to be about media industries and theatrical framework. -

 2 reasons why they would release both film and video game. Give the reasons then explain them.

• Strengthen the brand
• Increase the fans enjoyment
• Increase the profit overall for the conglomerate 
• Diversify the product so increase the possibility of success

Q8: 

2 examples given for the following (if you've got time add a third):

 - Know the theory well (knowledge)

 - Apply the theory to the film (understanding)

 - Give specific examples from the film

Uses and Gratification:

• Entertainment - Pleasure and to escape the real world.
• Personal Identity - Identify with characters in the film, role models.
• Surveillance - Gain understanding of the world. E.g news and information 
• Social interactions / Personal relations - Keep in touch via video game communities or discuss the film with peers.

Blumer and Katz stated that media products were there for audience's entertainment, they were for pleasure and to escape the real world. This can be applied to the Lego Movie as this film creates a world that allows many to escape the real world and is quite humorous. We can see this specifically in the character of Lord Business as he is supposed to be the older parental figure in the film which creates humour as he is supposed to relate to parents but also make a joke out of stricter parents.

Blumer and Katz stated that media products were there for audience's entertainment, they were for people to identify with certain characters within a film. This can applied to The Lego Movie as the film creates a range of characters that many can identify with. This can be seen in the character of Emmet who is a young male who is very clumsy and makes many mistakes, many children and young adults may identify with him especially those who are more on the funny side or who make many mistakes.

Q9: How did the promotional campaign target a family audience?

• Poster
• Television Advert
• Merchandise
• Social Media
• Video Game

1. Accurate analysis of how the campaign appealed to a family audience.

2. Mention to media contexts - genre hybridity - Lego and DC, post feminism in promotion, globalisation of product.

3. Full focus on the campaign element being analysed to the target audience representations.

 Poster: 

1. Colour palette, lego figures familiar to all, Characters in the posters appeal to both boys and girls.

2. Global context of the actors - famous globally, attracts a wider audience.

3. Detailed analysis of representations created in the poster and how that attracts to a family audience.