StevenFmedia2018

Character Neo/Emmet Trinity/Wildstyle  Agent Smith/BadCop Narrative A Special  A Prophecy  Themes

LO: To explore marketing and promotion of The Lego Movie; to link the methods to the target audience. SYNERGY: Synergy is the simultaneous (at the same time) release of different products to boost both. Ways of marketing and promoting a film: Posters Trailers Social Media Teaser Trailer Teaser Posters  Theatrical Trailer Theatrical Poster Merchandise  Computer Games  Toys Fast Food - Happy Meals Billboards  Sides of Buses Website School Supplies  Collectibles  Sticker & Activity Books Events Premieres Promotions: Each week in January 2014, a new character poster was released. Lego stores scheduled linked events Free accessory packs were available in stores after building creative models in store. Video games released on 4th February On 7th February, McDonalds released collectible 3D cups with happy meals  A website enabled fans to make lego versions of themselves.   Horizontal ...

It helps sell the film because it shows the characters within the movie, the sets shown in the movie. It lets you play as characters from the film. Shows the narrative.

Actor: Chris Pratt. Played Emmet. Actor: Elizabeth Banks. Played Wildstyle Actor: Morgan Freeman. Played Vitruvius Actor: Alison Brie. Played Unikitty Actor: Will Arnett. Played Batman Actor: Will Ferrell. Played President Business

LO: To identify the target audience using demographics & psychographics Demographics: relating to the structure of populations. Psychographics: Target Audience for Lego Movie The movie targets a family audience Young kids who play with Lego. Parents who played with it when they were young too. Young adult cinema-goers. The film appeals for both genders because of the characters in the film. The genres in the film, western, sci-fi & action which stereotypically appeal to men and theres romance and drama within the film which would appeal to females.  Audience Profile   Demographics Age/Gender The age for the audience in this movie is families. Parents, Grandparents, Children. The gender can be for both because there are different genres in the film which stereotypically appeal to that gender.  Race The movie is most likely for white people. Not much representation of different races or cultures, just stereotypes.  Locat...

Inter-text-uality 'The relationship between texts' Batman Starbucks Matrix Tetris 1984 Octain  Green Lantern Wonder Woman Shakespeare  Medusa Friends  Barbie Romantic Movies Wild West Movies Taco Bell Lighting Intertextuality Good Cop/Bad Cop MilHouse Cleopatra NBA  Statue Of Liberty  Michael Angelo  1984 Spaceman Superman Teenage Mutant Ninja Turtles Gandalf  Harry Potter Robin Hood Star Wars