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Showing posts from November, 2019

1960's Case Study 2

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Contemporary Framework 1960's ethnicity UK No right to vote until the 1981 No other ethnicity prime minister, but has had 2 women prime ministers. No equal job opportunities  Interracial relationships were not illegal but were not socially acceptable Stereotypes - Good at athletics, all criminals  America 1965 they got the right to vote No black president until 2009, Obama No Native American president,  Native Americans discriminated against Interracial relationships were not illegal but were not socially acceptable Stereotypes - Good at athletics, all criminals  Low angle medium respectful shot like any normal wedding photo, this connotes the Observer newspaper believes in equality and is a forward thinking newspaper.  The fact it is a front page article shows the 60's attitude to interracial relationships and other ethnicities.

1960s Political Segmentation

Q1) Which paper did working class Labour supporters read? The Mirror Q2) Which newspaper did working class Conservative supporters buy? The Daily Express Q3) Which newspaper did the social elite read? The Times Q4) Which newspaper did middle class Conservative supporters by? The Daily Telegraph Q5) Which newspaper did middle class Labour/Liberal supporters buy? The Guardian  Q6) How does this differer in 2010? There is less sense of loyalty to political parties or an identity based on class, so we are better served by online media than printed paper.

1960s Newspaper Case Study

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1) What are the main differences between a tabloid and a broadsheet? A tabloid has a softer news agenda and a broadsheet has a harder news agenda, a tabloid uses less formal language and has pages dominated by headlines and images whereas a broadsheet uses more formal language and is dominated by copy. Tabloids target a more downmarket audience offering news as entertainment whilst broadsheets target a more upmarket audience offering news as information.  2) What category of newspaper was the Observer in the 1960's? In the 1960's the Observer was printed in the broadsheet format. 3) What category of newspaper is it now? Why? How has it changed? Now, The Observer is now printed in a tabloid format.

1960's Cover October1966

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Feminism Low angle close up of the Queen,  Picture of a woman in lingerie, the objectification of women. Less importance of the Queens husband, anti feminism because its not equality of both genders. When the Queen married her husband they made sure he was a Duke and not King, this shows Britain as forward thinking with feminism. Race These are examples of racism. They say darker skinned people are apes. They say Russians are spies, this is because Russia chose communism instead capitalism which England and Americans did. Nationalism The newspaper supports British values, the Queen drinking tea and eating Welsh cake.

1960 Contemporary Framework

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The Swinging 60s. In the 1940s WW2 happened which impacted and influenced 1960s. Poverty 1950s the USA invented the term teenager, before that from 4-21 you were a child. the 60s in the UK has 3 main youth groups: Mods: Bowl cuts, focused on music and fashion, illegal drug use. Rockers: Motorcycles, rock n' roll, switchblades, illegal drug use. Hippies: Drug users, sex outside of marriage, people who want peace, protestors, hate war, free love, illegal drug use. 1950s the pill was made where women who were married could take this however in the 60s doctors saw the world was changing and gave the pill to anyone who was over 21. This made the decade of free love. Vietnam War In 1968 men who had sex with another man would not go into jail. Multi cultural Britain was in full swing however interracial couples were frowned upon. Drugs were legal, later made illegal. Coca Cola designed to make you happy with cocaine in it however it was found that cocaine made you depressed...